Martin Audio pre-sales ‘running high’ as 10 new products begin shipping10 July 2017
Martin Audio has begun shipping 10 of its new products that launched during Frankfurt’s Prolight + Sound trade fair in April.
With pre-sales “running high” – according to managing director Dom Harter – new products include stage monitors, line arrays and amplifiers.
Harter said: “I’m delighted that our production schedule has remained on track, which is another sign of the growing maturity of the business, enabling us to keep our commitments to customers.”
First to be shipped were the XE Series stage monitors, which will feature at major festivals over the summer. Featuring unique Coaxial Differential Dispersion technology, with a patent pending third static waveguide, the XE series is designed to deliver monitor sound with a defined coverage pattern, which allows the artist freedom of movement while reducing overlap with adjacent monitors.
Said Harter: “For both XE500 and XE300 models, demand has already accounted for our next few months’ production.”
Also shipping is the latest LE Monitor Series, scaling down the technology found in the XE Series to suit everyday stage monitoring, at a price point not usually seen with professional monitors.
Both the LE100 and LE200 started to ship at the end of May. Harter said: “We ramped production quickly on these, as the price point and early interest suggested significant volume to follow.”
Products in the new Wavefront Precision Series are multipurpose line arrays, designed for a range of live events, permanent venue installations and budgets. This series is due to ship this month (July), with the company’s forecasted six-month volume already taken in pre-orders.
Added Harter: “We’re delighted that this bold new line-up of products has already taken the market by storm and is starting to get into customers’ hands.”