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Management shake-up at Sennheiser Germany

test 16 January 2007

"A difference of opinion in substantial parts of company policy" is how Sennheiser Electronic GmbH & Co KG’s Volker Bartels describes the origin of Rolf Meyer’s surprise departure from the company last week, writes David Davies.

A news item posted on the Sennheiser website on January 9th revealed that shareholders and Meyer – hitherto the manufacturer’s president marketing and sales, and speaker of the Executive Committee – had unanimously determined to "terminate the cooperation with immediate effect".

No explanation was given, although the shareholders did credit Meyer for his "intense and successful cooperation in different assignments for the company during the past twelve years, and wish him the very best of luck for his future endeavours."

Speaking to PSN-e, Bartels – Sennheiser Electronic GmbH & Co KG’s president manufacturing and logistics – also declined to go into the specifics, describing the matter as "a purely internal thing".

The exit of Meyer has resulted in a fundamental change to the administration of the sales and marketing departments, which will now be headed up by separate executives. Susanne Seidel steps up from the position of vice-president marketing to take on responsibility for marketing in the entire Sennheiser Group, while Paul Whiting rises to a similar position of authority for sales. His appointment marks, reportedly, the first time a non-German has held such a senior post at the company. Both Siedel and Whiting become members of the Executive Committee.

Meanwhile, Bartels – who now assumes Meyer’s former responsibilities as speaker of the Executive Committee in addition to his existing duties – is looking forward to the expected June publication of full year results for 2006. "What I can say is that Sennheiser in 2006 has definitely again surpassed the already great results from 2005 [when total sales reached around _300m] big time, and that we are very happy with the economic development of the company," he says.

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