Licence to codec: APTX reveals new deal trilogy28 April 2009
N. IRELAND: The company has made a trio of significant announcements since its hardware arm was sold to Audemat, writes David Davies. As a result of the new agreements, apt-X audio compression technology is to be incorporated into new products manufactured by Qbit GmbH, MAYAH and Linear Acoustic.
As reported last month on PSN-e (read more here), Audemat Group recently acquired the APT Licensing hardware business, paving the way for APTX, as the company is now known, to focus on licensing the company’s core Intellectual Property and audio coding algorithms.
APTX has wasted no time in announcing a raft of new deals that do precisely that, including a multi-year intellectual property licensing agreement involving broadcast audio systems specialist Qbit GmbH. The Bruchsal-based company intends to feature Enhanced apt-X encoding/decoding for multi-channel audio streams in its latest IP audio codec product, the Qbit Q560. Based on the Texas Instruments DSP processor architecture, the high-specification Qbit Q560 IP Audio Codec will incorporate Enhanced apt-X capability for up to eight stereo audio channels.
The deal was announced at the NAB Show, where APTX also publicised another new long-term IP licensing agreement, this time with MAYAH Communications. As a result, MAYAH’s next generation SPORTY Portable Reporter Codec now incorporates both standard apt-X and Enhanced apt-X audio codecs to enable ‘zero-delay’ contribution of high quality audio reports from remote temporary locations to broadcast studio producers.
Finally, APTX has also licensed its apt-X Live codec to Linear Acoustic, which will deploy the technology in a forthcoming version of its StreamStacker-HD e2 (e-squared) encoders and decoders to support the distribution of 16-channel audio and metadata in digital TV workflows.
Jonny McClintock (pictured), sales president of APTX, tells PSN-e: “To make these three significant announcements about new and existing licensee partners is very satisfying just after the sale of the APT hardware business unit to Audemat. It validates that the broadcast equipment industry needs an IPR company supplying low-delay audio algorithms. We welcome Qbit and Linear Acoustic to the program and are delighted that MAYAH continues to see value in the apt-X range. Audio-over-IP and Multi-Channel Audio for HDTV contribution are great applications for apt-X, and will greatly improve workflows for the broadcasters who invest in this technology.”