Jennifer Lopez is Shure of the new KSM823 March 2016
Jennifer Lopez’s residency at Planet Hollywood’s AXIS Theater in Las Vegas, is using a combination of Shure Axient wireless with the new KSM8 Dualdyne dynamic capsule, which launched the NAMM show earlier this year.
According to Shure artist relations senior specialist Nelson Arreguín, the combination proved to be a perfect fit for the artist. “Once the audio team had tried the KSM8 – which was still in beta test at the time – they knew it was the mic for her,” he says. “Soon, I was put in touch with JLo’s production team to discuss endorsement possibilities.”
FOH engineer Gordon Mack became a huge fan of the KSM8 for its versatility across a wide range of material. “The KSM8 is a very full-throated mic,” he says. “It captures all the warmth and depth of Jennifer’s vocal without losing the crispness of a lightly sung lyric, all the while maintaining its composure as she struts in front of the PA. The only feedback I’ve had isn’t from the mic – it’s from people talking about the mic!”
Monitor engineer Anne-Lise Coulet had a similar reaction. “The KSM8 capsule is a life-changer in monitor world, especially for in-ears,” she says. “When Jennifer is moving between the PA, side fills, and the live band, and the audience starts screaming, the KSM8 gives me the clarity and control I need so that her vocal easily cuts through it all without bleeding.”
For its part, Shure is just as complimentary toward its new endorsing artist. “Jennifer Lopez is as complete and accomplished an artist as they come,” says Arreguín. “She’s an incredible actress, dancer, and singer. When her production and audio team reached out to us after she had tried a beta sample of the new KSM8, we were more than happy to welcome her to our artist endorser family and support her with the very best equipment available.”