ISE 2017: Shure expands extent of partnership programme, launches upgrades9 February 2017
Shure Incorporated has announced a number of additions to its partnership programme, which provide an expanded level of integration between Shure wired and wireless audio systems and other leading AV hardware and software. At ISE in Amsterdam, the company also revealed several upgrades and developments to its product lines.
Shure now has formed partnerships with Cisco, Crestron, Polycom, Biamp, QSC, Symetrix, Yamaha, Audinate, Chief and others.
The partnership programme ranges from information for system integrators, such as configuration and set-up guides, to embedded plug-ins that provide native control and audio integration. The goal of the initiative is to emphasise to customers that Shure devices, such as Microflex Advance and Microflex Wireless, have been tested and are compatible with popular downstream equipment. Ultimately this should reduce workflow pressures and time spent configuring systems.
“It’s not just about how well products work; it’s about how well products work together,” says Chad Wiggins, senior category director for Networked Systems at Shure. “The goal of our partnership program is to enhance the ‘Five Cs’ – connectivity, control, customisation, confidence, and convenience.
“Our success in the marketplace depends more than ever on how easy it is to use Shure products with other brands and other types of products. That’s why it’s critical that we continue to form partnerships with other significant companies in the AV industry.”
At the ISE show in Amsterdam, Shure made several important product announcements.
First, two of Shure’s digital wireless systems – ULX-D and QLX-D (range pictured top) – will be available in 1.5 and 1.8GHz spectrum formats:
– Z17: 1,492-1,525MHz (European countries, indoor use)
– Z18: 1,785-1,805MHz (European countries)
– Z19: 1,785-1,800MHz (Australia)
– Z20: 1,790-1,805MHz (Taiwan)
“As the spectrum landscape evolves, Shure continues to serve as an industry advocate and information resource, aiming to provide users with new options that offer the reliability and top-notch sound quality for which Shure wireless systems are known,” says the company. It is believed the new ULX-D and QLX-D products will offer alternatives for an increasingly crowded UHF TV band.
Second, Shure has expanded its Centraverse Installed Sound Microphones line by introducing two additional gooseneck condenser microphones, the CVG12D and CVG18D (pictured here). Designed with dual gooseneck sections for full articulation, inline preamp, and an integrated base for precise positioning, the microphones “create an all-in-one solution, meeting the needs of customers who prefer a fully preconfigured desktop solution”.
The CVG12D and CVG18D also feature a cardioid polar pattern with a frequency response tailored for speech, maximising intelligibility while reducing ambient room noise and feedback.
All models carry a two-year limited warranty and will be available for purchase from select Shure partners in February 2017.
Third and finally at ISE, Shure debuted a High Density mode for its line of Microflex Wireless System (MXW) conferencing microphones. Effectively a software upgrade, the mode enables users to operate twice as many simultaneous microphones. Hence, with firmware 5.x installed, HD mode means an increase from 80 to 160 channels in Europe, the Middle East, and parts of Asia.
“We’ve doubled the channel capacity without compromising audio quality,” says Josh Siegle, product manager.