News Installation

ISE 2009: 90% of space sold

test 25 November 2008

THE NETHERLANDS: The organisers of ISE 2009 are predicting another sell-out of exhibition space, writes David Davies. Following on from a highly successful 2008 instalment that drew more than 22,000 attendees and 484 exhibiting companies, Integrated Systems Europe 2009 will take place at the Amsterdam RAI from February 3rd to 5th.

As of early November, 90% of exhibition space had been sold, and that on the basis of an increase of approximately 30% net space than in 2008.

Mike Blackman, managing director of Integrated Systems Event, commented: “The continued growth of ISE is a tribute not just to the strength of our event, but to the robustness of the professional AV and electronics system industry in Europe. At a time when some other trade shows are experiencing a downturn in exhibitor interest, we are rapidly running out of prime spaces.”

Pro-audio is among the many sectors to have registered a further uptake in interest. “We have had another big rise in the number of pro-audio companies exhibiting, reflecting the increasing importance of corporate AV and the rental and staging market to that sector.”

Confirmed pro-audio exhibitors include Audica Professional, Audio-Technica, Australian Monitor, Biamp Systems, Clockaudio, Community Professional, DiGiCo, Digigram, Duran Audio, Kling & Freitag, KV2 Audio, Martin Audio, Sennheiser, Shure Distribution, Sonic Foundry and TOA Electronics Europe.

Meanwhile, these and all other ISE 2009 exhibitors are being urged to make the most of the opportunities for free editorial coverage provided by The ISE Daily, which is produced on behalf of Integrated Systems Europe by PSNE publisher UBMi. Email newsletters (e-Dailies) will be sent out at regular intervals right up until the show begins, with all stories appearing simultaneously on the ISE Daily home-page (link below). Then, of course, there are the news-packed print Dailies to be distributed on each day of the exhibition.

For more information on The ISE Daily in its email, online and print incarnations, please click here (PDF download).

“The last ISE show was notable for a sizeable increase in representation by pro-audio companies, and there is every sign that this trend is continuing at ISE 2009,” Paddy Baker, editor of The ISE Daily and Installation Europe, tells PSN-e. “If you’re exhibiting at the show, please let The ISE Daily team know what you’ll be doing there – whether it’s launching new products, announcing new distribution arrangements, or speaking at seminars. As the only daily publication produced and distributed at the event, The ISE Daily provides a great opportunity to spread the word about your involvement in the show.”

Look out for more ISE previews and announcements on forthcoming editions of PSN-e.

IMAGE CREDIT: Dan Goldstein

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