India’s Vardhaman Group energises OHM UK loudspeakers1 July 2016
Indian pro-audio operation Vardhaman Megatech Private Limited (VMT), part of the Vardhaman Group, is set to acquire a controlling share of the British loudspeaker brand OHM UK. The deal is due to be completed in the next few weeks.
Gareth Coleman, director of international sales (pictured), affirmed that the OHM brand (known for loudspeakers in the live sound and installation markets) will retain its familiar character. “OHM is a renowned brand and remains the same; the systems will be manufactured in the UK, with that distinct British quality,” says Coleman. Of the new arrangement, he adds: “Some of the executive management has changed, [but] now we have an added financial boost.”
PSNEurope last discussed OHM in December 2015, when the then-parent company, Idex Ltd, was forced into liquidation. Founder and chairman Jo Olenski, who retained ownership of the OHM (UK) brand, reported that he was discussing a buy-out deal with an overseas investor that would “put OHM on an even playing-field with the big players… in 2016”.
The Vardhaman Group is owned by the Mandot family and has been in the pro-audio sector for 58 years, distributing and selling various brands including JBL, EAW, BOSE, Lab.gruppen and Tannoy. Dinesh Mandot, now chairman of Aural Ltd, which owns the OHM brand, says: “Being India’s oldest audio distribution enterprise, with our own network across the country and over 200 staff, we have been contemplating expansion of the business globally. This is one of the initiatives in that direction.”
Krishna Hegde, CEO of VMT, adds: “While the brand identity of OHM remains the same, VMT does intend to make it more vibrant in terms of looks, product mix and market penetration. [Our first step will be to launch products with a new look but while retaining the legendary OHM voicing.”
Significantly, VMT aims to explore new territories, leveraging OHM’s presence in global markets. “We do want to expand dynamically,” affirms Hegde. “We are already strong in Europe; we want to expand into the Americas, Africa, and of course to the APAC region.”