News Installation

Hey, AKA Design, ‘Pimp My Ride!’

test 16 December 2008

UK: AKA Design took part in a special charity edition of the ‘spruce up my motor’ TV programme, reports David Davies. The company – which specialises in the design and construction of studio interiors and technical furniture – was asked by Pimp My Ride broadcaster MTV to design and supply a fully functioning recording studio, to be installed in a former police riot van.

The resulting mobile studio was revealed by the show’s host, DJ Tim Westwood, to a selection of its users from London-based youth group XLP in mid-October. The ensuing episode of the show was aired at the end of November.

“We wanted to create a practical studio that could be used by five people and to give it some ‘pimp’ style,” explained AKA’s managing director, Guy Wilson.

More than 1000 hours of work went into the design, manufacture and fitting of the studio, which is based around a Digidesign 003 Factory system running Pro Tools. AIR virtual instruments and a selection of products donated by M-Audio – including a pair of Studiophile BX8a Deluxe Monitors with BX10s subwoofer – are also part of the set-up, as are a Les Paul Classic and portable amplifier donated by Gibson Guitars.

“It was an incredibly small space – it was really hard to get the studio in there!” Wilson tells PSN-e, noting that the last ‘day’ on the project lasted a phenomenal 43 hours. “It was really about looking for a combination of equipment that could back enough power into a very small space, and that encompassed the monitors, main equipment and so on.”

Other recent projects of note for AKA Design include the relocation of Technicolor from Heathrow to Soho.

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