News Business
news business

Google Doodle celebrates 44 years of hip hop with interactive DJ turntable

Tara Lepore 11 August 2017
Google Doodle celebrates 44 years of hip hop with interactive DJ turntable

Google has dedicated today’s Doodle to a hip hop milestone by allowing users to experiment with an interactive DJ turntable.

Forty-four years after hip hop was ‘invented’, the Google Doodle interface allows users across the world to try out DJ methods with two interchangeable turntables, a moveable BPM count and a crossfade function.

The break is often attributed to hip hop pioneer Kool Herc who was the first to famously use two turntables to extend instrumental breaks in songs.

On August 11 1973, Herc threw a back-to-school ‘jam’ in the Bronx, New York, where instead of playing songs in full, he only played their instrumental sections. This date has often been referred to as the ‘birth of hip hop’.

Lyon Cohen, YouTube’s global head of music, said: “The progression of this culture and sound – from Kool Herc spinning James Brown breaks at a block party to Jay-Z, Kanye West, and Drake being some of the biggest forces in music 44 years later – is something that few people at that first party could have anticipated.”

Introduced with a tutorial video narrated by hip hop icon Fab 5 Freddy, the Doodle on the homepage features a custom logo designed by graffiti artist Cey Adams. Prototypes were then drawn up before today’s Doodle launch to the majority of Google’s reach across the world.

Changes are made to the Google logo to commemorate holidays, anniversaries and the lives of famous artists, pioneers and scientists.

Check it out here www.google.com.

More from Pro Sound News Europe

Harman offers free Google Play Music trial to eligible customers

Step inside Abbey Road Studios in Google’s new virtual tour

author twitter FOLLOW Tara Lepore
Similar stories