EXCLUSIVE: Orbital Sound to open London demonstration facility with Flare Audio6 October 2014
Orbital Sound will open a new demonstration zone this month in partnership with Flare Audio. Equipped with the growing line-up of Flare loudspeaker systems, the demonstration zone represents the first facility to provide a comprehensive London demonstration resource for the British loudspeaker manufacturer.
“As Flare’s UK and Eire distributor, we can introduce the Flare concept to a much wider audience by setting up this new demonstration centre at our Brixton headquarters, complemented by having an expert technical team on-hand in support,” explains Orbital Sound’s MD, Chris Headlam.
“With such extraordinarily innovative design as Flare Audio, you need to be able to provide the right environment for people to listen and explore the range in detail. We are incredibly excited by what Flare has achieved, to the extent that we are augmenting our rental inventory with three full touring X2A line array systems, combined with Flare’s modular X0A infill, surround and delay units, the Q18 high-power subs and the real dark horse, in our view: the award-winning SB21 flat-panel bass speakers. There is an openness and transparency to the Flare sound – something which we previously did not think was achievable over distance at volume. Flare has demonstrated that it can be done, delivering high-definition audio, exceptional vocal clarity and an extremely accurate sonic footprint. The result is quite simply amazing.”
The Orbital demonstration facility (pictured) will include the highly scalable X5A Vertical Point Source Array, which can be used as a single unit for point-source applications, ground-stacked in small arrays or in a hang of up to 22 enclosures. Introduced earlier this year is its smaller sister, the X2A Compact Vertical Point Source Array, which includes the same engineering and design principles in a more compact footprint. Flare Array Configuration software provides X5A and X2A array prediction data for EASE Focus 2 and gives engineers access to an industry-standard, comprehensive toolkit.
“A London-based demo facility is a resource that we have needed for a long time, and with Orbital’s investment, it will make a real difference to our ability to demonstrate the range,” comments Flare Audio CEO Davies Roberts. “When you introduce a completely new set of design concepts, it is vital to be able to give people the right environment and technical support to explore the products’ potential.
“Flare developed X2A and X0A specifically for use in theatres and venues. Working closely alongside Orbital, the Flare R&D team tweaked the design so that it was perfect for their requirements. Our partnership with Orbital reflects the fact that there is a real synergy between our two companies – in terms of innovative forward thinking, technical excellence and a determination to think outside of the box and provide the market with some exciting alternatives.”
Roberts launched Flare Audio in Autumn 2012 with a range of speakers employing the company’s patent-pending Space and Vortex Technologies. “[I]f you pluck a guitar string, it resonates and creates sound,” said the CEO in an exclusive interview last year, explaining Space Technology to PSNEurope. “If you damp it with your finger, it stops. So that’s what Space is doing – stopping the vibrations that cause resonance.”