EXCLUSIVE: Kramer is 150th Dante licensee17 June 2014
A mere nine months after announcing that Studio Technologies had become the 100th OEM partner for its Dante media networking technology, Audinate has reached another milestone with news of a 150th licensee in the form of audio, video and computer signal processing specialist Kramer Electronics, PSNEurope can exclusively reveal.
Headquartered in Jerusalem but with offices worldwide, Kramer will first implement Dante in two amplifier models and an I/O box, full details of which will be released at InfoComm later this week.
“We see 2014 to be an important year for Kramer’s expansion of delivering reliable and value-oriented audio solutions,” states Ezra Ozer, VP, marketing, of Kramer. “We evaluated other audio-over-IP networking technologies and it was obvious with Audinate [that] we did not need to place a bet as it is the most requested audio networking technology in the market.”
Lee Ellison, CEO of Audinate (pictured), adds: “My understanding is that Kramer opted to implement Dante because it’s not dependent on a specific transport protocol and Dante is a reliable proven solution that will continue to deliver new enhancements in the future.”
Reflecting on a steadily increasing trajectory of adoption, Ellison says that the last couple of years “have been really spectacular. How much bigger can Dante get? Well, it’s a good question and one that the board is asking me all the time, but our new OEM growth continues to accelerate…!”
Ellison’s mission to make Dante even more accessible won’t be harmed by the launch this week of a new software application, Dante Via, which transforms Macs and PCs into networked I/O devices. Effectively the first ever software-only implementation of Dante, the new product allows users to build a complete, standalone audio system of networked computers without the need for dedicated Dante-enabled hardware on the network.
The ability to connect with legacy USB, FireWire, Thunderbolt and analogue interfaces, and to distribute or ‘loopback’ audio via the network from any application such as Cubase, Pro Tools, Nuendo, Logic, Reaper and Skype should open up some new avenues for Dante. “[With Dante Via] audio from USB microphones, or any audio interface, can be routed to other rooms in the building,” says Gary Southwell, Audinate’s VP of product management. “Dante Via extends networked audio from facilities like classrooms, houses of worship, conference rooms to overflow rooms. You can even monitor individual streams from the network for music instruction and audio system setup applications.”
Dante Via will be made available in Q4. In the meantime, Ellison is keenly anticipating an edition of InfoComm that will be “hugely significant for Audinate. Fixed installation is very important for us in terms of revenue, and InfoComm remains a vital way of raising awareness in this market.” One specific method of doing this at the show will be a newly devised Dante demo incorporating an Audio-Technica USB microphone, a Focusrite audio interface and PreSonus speakers.