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Broadcasters prepare for Fast Turnaround TV

Erica Basnicki 7 February 2012
Broadcasters prepare for Fast Turnaround TV

TVBEurope’s first Fast Turnaround TV conference will be keynoted by Andrew Ioannou, strategy director, ITV and will see in-depth case studies from Mediaset Italy and NRK Norway along with European case studies involving workflows from sponsors Dalet, Quantel and Sony.   Andrew Ioannou, director of strategy for technology, platforms and business delivery at ITV, will explain how live event-driven TV programming has become the cornerstone of a broadcaster’s schedule. He will tell our audience how ITV is harnessing PC/TV convergence, mobile devices, social media, and micropayment to add value to must-watch television events, with reference to the final of The X Factor 2011.   Mediaset is Italy’s largest commercial broadcaster and in 2011 it initiated a project to centralise and streamline all TV news operations including a 24/7 news channel that launched last last year. The Fast Turnaround TV case study will explain how Mediaset adopted Dalet newsroom, production and playout tools in Milan for Studio Aperto and a hub for newsgathering for the 24/7 channel including all 10 of Mediaset’s regional stations. NRK Norway set a Guinness World Record in Summer 2011 by broadcasting a programme lasting for 134:42:45 hours – the world’s longest-ever live television documentary. The Hurtigruten sea journey took over 65% of Norway’s population with it across TV and web coverage. Thomas Hellum, project manager, will explain how NRK produced a 5-day event, from a moving vessel at sea, live on TV that received 12 million Facebook views and 22,000,000 impressions on Twitter – and was streamed in 179 countries. Fast Turnaround TV takes place at The Soho Hotel on Tuesday 13 March and will be chaired by leading industry consultant John Ive, principal of IveTech.   www.fastturnaroundtv.com
www.tvbeurope.com  

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