British Grove hosts British debut for Neve Genesys7 July 2009
UK: The console was displayed at the latest APRS technical showcase, held at Mark Knopfler’s British Grove Studios in Chiswick, west London, reports Dave Robinson. The event incorporated afternoon and evening sessions, and was one of a series designed to give APRS and MPG members an insight into the latest technological developments.
Held on June 18, the event featured contributions by the designer of the Neve Genesys, Robin Porter, pictured here between AMS Neve marketing manager Gez Kahan and the manufacturer’s London support engineer, James Townend.
Genesys, which combines an analogue preamp section with comprehensive DAW control in a modular format, was originally shown in prototype form in late 2007 (at AES New York) and subsequently underwent considerable refinement based on industry feedback. It began shipping in its non-automated form in June 2008, with Neve reporting more than 40 units sold so far in mainland Europe and beyond. This, however, was the first opportunity for UK-based engineers to get an in-depth look at its full capabilities – including automation, which Neve and its UK distributor, KMR Audio, deemed a must-have option before launching to the domestic market.
Proceedings began with Porter, AMS Neve’s head of analogue design, outlining the philosophy behind Genesys, which is Neve’s response to market changes brought on by the rise of the DAW. With the bulk of the audience composed of engineers, though, the main thrust was technical: a section by section exposition of features, followed by a brief audio demo, Q&A session and then a chance to get hands on with the desk and to meet representatives from KMR and Neve.
"After seeing the incredibly positive reaction to this revolutionary new console at British Grove, we’re giving the Genesys pride of place in our re-vamped showroom with its new dedicated listening room," says KMR Audio’s Keith Malin. "And we’re very much looking forward to our own event on 30 September, where once again Robin Porter, the brains behind the console, will be on hand to present the desk and to answer any questions that prospective users might have."