ISE 2015: Barix goes completely bananas12 February 2015
Product manager Joan Parrilla turned greengrocer on the Barix booth to demonstrate the new SoundScape Portal application at ISE2015.
With the new software, content providers can now manage all the Barix SoundScape audio players on their network, no matter where they are in the world. (SoundScape, Barix’s solution to managing and distributing branded audio over IP networks, was introduced last year.)
With the Portal, and the recently launched Exstreamer IP audio players, Zurich-based Barix now has a fully integrated solution for content management, device status monitorin, scheduling and so on.
In a suitably eye-catching – if not somewhat obtuse – publicity move at ISE, Barix chose to represent ‘a superstore in London’ on its Soundscape network with this large display of bananas. An Exstreamer player can be seen amid the fruit.
Did Barix slip up? Opinion is split. If only the show ran until sundae… [That’s enough banana-related gags – Fruit Ed]