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Badham launches new distribution business

Dave Robinson 5 May 2016
Badham launches new distribution business

Steve Badham, formerly application support manager, EMEA, at EAW, has announced the launch of Insynergy Distribution, a dynamic and professional provider of entertainment technology products based in Lancashire, UK.

The company aims to provide high quality products as well as the best levels of service and support, while its team of experts is able to provide ‘reassurance and assistance at all levels’, from design and specification through to project management, commissioning and after-sales support.

Insynergy currently handles Alcons in the UK, and internationally it represents Fulcrum and German manufacturer Clearvoice Systems (CVS), which creates steerable columns and is currently working on something larger format. Having existed as a family business in Germany for over 60 years, CVS recently decided that it wanted to become a “real brand”. As a result, Badham and Insynergy will be working to set up a dealer/distributor network for both CVS and Fulcrum.

“The world is inundated with professional audio, visual and lighting products these days, so we have taken care in providing a range of genuinely innovative and worthwhile products,” said Badham. “Despite being three speaker brands, each of our chosen brands offers something very distinctive in their chosen specialism – Fulcrum with its co-axial point sources and TQ processing, Alcons with its ribbon technology, and CVS with beamforming. All three of our brands are definitely at the top of their respective games technology-wise.”

Additionally, at the recent ProLight + Sound show in Frankfurt, Insynergy was appointed the UK distributor for the highly regarded iSEMcon range of measurement and performance microphones. It is understood that the company is also in negotiations with a number of other brands.

Having spent many years working for EAW – since the late 90s – Badham left the company in February earlier this year. “I was looking for a new challenge towards the end of last year, and it became blindingly obvious to me that I love the work of Fulcrum, we have (good) history together, and the company needed someone outside of the US,” he explained. “Alcons was also an ‘unscratched itch’ for me in the UK, as I felt that it never really gained the traction it deserved.”

Badham concluded: “On top of this, I was approached by CVS. Having developed a convincing product line, they found themselves looking for someone who could develop their brand internationally. We were introduced by a mutual friend, and this trio of brands is now the core of my business.”

www.insynergydistribution.com

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