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Avid streamlines German broadcaster’s post operations

Murray Stassen 11 June 2014
Avid streamlines German broadcaster’s post operations

Avid has announced that Hessischer Rundfunk, one of Germany’s leading public broadcasters has selected Avid to power its post-production workflow.

Jeff Rosica, senior vice president of worldwide field operations at Avid, explains: “Hessischer Rundfunk’s investment demonstrates the growing momentum Avid is building in the European market.”

“By choosing Avid, Hessischer Rundfunk now has the innovative tools it needs to improve operational efficiency and quickly adapt to changes and demands in audience preferences, today and in the future.”

Hessischer Rundfunk has installed two System 5 Fusion digital audio mixing consoles and a Pro Tools HDX system with Interplay integration, which it says has greatly increased efficiency.

Juergen Winkler, head of IT and project management at Hessischer Rundfunk, says: “With S5 Fusion, Interplay, and Pro Tools 11, Avid has established a fully integrated file-based workflow for audio post production.”

Project manager Joachim Jacob adds: “Our collaboration with Avid has been fantastic since the very beginning. Pro Tools 11 gives us the ability to import many types of video material without conversion, allowing us to work more quickly and efficiently. Plus, we are looking forward to using EUCON 3 with our S5 Fusion for complete hardware and software integration.”

www.avid.com

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