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Avid provides further support for MADI

Dave Robinson 24 August 2010

Following the recent launch of a MADI Option card for its VENUE live audio systems, Avid has introduced a Pro Tools|HD MADI interface – one of three new HD Series devices. The new Pro Tools|HD Series interfaces – the other two being HD I/O and HD OMNI – are designed to offer customers flexible configurations to support a variety of analogue and open digital formats for audio recording, mixing and playback.

In the wake of the June introduction of the VENUE MADI Option card, allowing Avid live digital mixing consoles to interact with any compliant MADI device, the new HD MADI interface (pictured) allows easy connection of Pro Tools|HD MADI systems to industry-standard MADI infrastructures without the need for a format converter. Built-in sample rate conversion on all inputs and outputs allow customers to integrate into workflows with multiple sample rates (upstream and downstream) using a single, 64-channel 1 RU rack mountable interface.

"We’re very focused on becoming more open and allowing our customers to use our solutions with a variety of third party tools," Tony Cariddi, segment marketing manager for Avid pro audio, tells PSN-e. "Our support for an industry-leading standard like MADI does that."

With a number of other manufacturers bringing new MADI solutions to market recently, the new Avid products appear to suggest a fresh momentum behind the non-proprietary MADI standard, which was standardised by the AES in 1991.

"Manufacturers and customers choose MADI because it offers an easy and cost-effective means of transmitting high channel count audio point-to-point between devices from different manufacturers, continues Cariddi. "More importantly, it’s an open (non-proprietary) standard that allows the interconnection of devices from many different manufacturers."

Look out for more on MADI in the September issue of Pro Sound News Europe. Meanwhile, in other developments, Avid has released details of the HEAT (Harmonically Enhanced Algorithm Technology) software option for Pro Tools|HD systems. Designed in collaboration with Dave Hill of Crane Song, the option allows customers to add "the realism of vintage analogue sound" to the Pro Tools mixer via a single global control.

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