Avid and Genelec installed in new audio suite for ITN Productions15 May 2017
Based in London, ITN Productions is the creative and commercial arm of the well-known news organisation, producing bespoke content for broadcasters, businesses, brands, rights holders and digital channels.
With a huge and growing output spanning TV programme making, commercials, sport, corporate and branded content, in-house post-production facilities at ITN Productions have grown to 60 edit suites in just five years, most recently with the addition of a new audio suite with equipment supplied by Scrub.
“We supplemented our original D-Command audio-suite with a new S3-equipped room back in 2015,” comments head of post-production Olly Strous. “Adding an Avid Dock last year really supercharged the S3, but the new 24-fader S6-equipped room takes our production efficiency to a whole new level.”
But for Strous, it’s not just about speed. “A lot of our work is fast turnaround, so we often have to work quickly. Critically, the S6 gives us the capacity to produce so much more than simply a competent, R128-compliant mix, empowering our operators to do their best and most creative work, even in the short time available,” he says.
For ITN Productions, the choice of a third Avid audio console was an easy one. “We’re heavily invested in Avid technology across the facility,” continues Strous.
The same is true of the monitoring. “We rely on the uncompromising performance and consistency of Genelec monitoring across every edit suite. And although the new audio suite is an acoustically designed space, the auto-calibration feature of the new 5.1 Genelec DSP system really helps to optimise performance.”