Audio-Technica picked for Portugal’s The Voice22 February 2017
An array of Audio-Technica microphones were recently used for the fourth series of TV show The Voice in Portugal, broadcast by RTP1, the main television channel of the country’s public broadcasting corporation.
The microphone line-up was supplied via Audio-Technica’s Portuguese distributor NAN Audiovisuais to AV company Auditiv, which has been involved in the show since its launch in 2011.
The show’s house band was miked entirely with Audio-Technica models, from dynamic instrument mics to large-diaphragm condensers, with shotgun types picking up the studio audience.
Auditiv (who operate across TV, live event and studio recording sectors with clients including Universal Music, Endemol, Vodafone and MTV) came to the decision to use the microphones on The Voice partly as a result of the company’s experience with Audio-Technica microphones at the Rio Olympics.
“We’d used some stereo shotgun models from Audio-Technica’s Broadcast & Production range for the Olympics ceremonies and really enjoyed them,” explained Joâo Escada, Auditiv managing partner and founder. “So I was keen to try a variety of mics for The Voice.”
Escada says that while the band set-up is relatively straightforward, it’s important that the microphones are as unobtrusive as possible – the producers never want to see them.
“So models like the new ATM350D cardioid condenser mic worked very well, with the new drum mount making it easy to position,” he comments. “The AE2500, with its dual dynamic/condenser capsules is a very useful microphone that we could easily get different sounds from simply by varying the balance between channels, while the AT4050 large diaphragm condenser is very transparent with a beautiful high-end and the BP4029 stereo shotgun worked very nicely to deliver the atmosphere and sound of the audience in the studio.”