Audio-Technica introduces ‘Lifetime Warranty’ for 40 Series microphones6 November 2007
EUROPE: Audio-Technica has announced the introduction of a ‘lifetime warranty’ on its 40 Series studio condenser microphone range. The extended warranty is being offered free of charge and is applicable on all 40 Series microphones sold by authorised resellers in EMEA from last Thursday (November 1st), reports Pro Sound News Europe.
According to Audio-Technica, the warranty is “the most extensive offered by any manufacturer anywhere”, and reflects the reliability and engineering quality of this high-end music production microphone series.
Introduced 15 years ago, the 40 Series is perhaps best represented by three particular models: the AT4033 large diaphragm studio condenser microphone; the AT4040, the latest and currently best-seling model in the range; and the AT4050, the highest performance model in the range. High performance features of the range include the specially contoured, vapour-deposited diaphragm, just two microns thick (compared with 10 microns for most large diaphragm condensers); five stage accelerated diaphragm aging methods; specially designed damping and suspension, and ultra low noise circuitry.
“Our offer of a lifetime warranty on these microphones is in recognition of the sheer quality, unequalled performance and outstanding value for money that the 40 Series represents,” commented senior UK marketing manager Harvey Roberts. “Such remarkable product should attract equally remarkable after- sales support. As a company, we felt it important to fully stand behind the quality of our products and this extended warranty shows not just our commitment to our products, but also to our customers.”
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