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Audemat secures extra investment

test 10 June 2008

FRANCE: Audemat has confirmed two major new investment deals, writes David Davies. CDC Enterprises and IRDI/ICSO join existing investors GALIA Gestion and INNOVACOM, who have been involved with the French professional broadcast equipment manufacturer since 2006. The expanded investment pool will further enable the company to pursue its long-term growth objectives and ongoing R&D work.

A subsidiary of the Caisse des D_p_ts, CDC Enterprises is said to specialise in the development of small and medium-sized companies working in technologies and industries that “create growth and employment”. IRDI is a leading French regional capital investment firm, while ICSO is one of its subsidiaries, specialising in the development of capital-risk activities.

Having increased sales by 300% over three fiscal years to arrive at a consolidated total sales figure of $23.4m (Euro 15.3m) at the end of 2007, Audemat looks to be an ever-stronger force in broadcasting technology. This impression was reinforced recently by the high-profile acquisitions of both Nortek and Ecreso – significant developments that prompted a name change from Audemat-Aztec to the rather more concise Audemat.

“For 2008, we expect a consolidation of our business activities,” Audemat CEO Bruno Rost (pictured) tells PSN-e. “After more than 50% growth in 2007, we expect approximately 20% this year. We are also expanding out international positioning. [Having] sold in 70 countries in 2007, we are targeting recurrent sales in 2008. For example, we decided to open a permanent representation office in China in January.”

Noting that “innovation is still our primary company value”, Rost reveals that forthcoming product developments will include an extension of Audemat’s ecologically-friendly lines, including the ‘All in one radio’ range.


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