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Audemat, APT & Ecreso debut new group name, image

test 15 September 2009

FRANCE: The international broadcast group unveiled a new collective identity and updated image at IBC09 this past weekend, reports David Davies. Composed of Audemat, APT and Ecreso, the group has rebranded itself to reflect its strategy of "providing professional, integrated solutions to broadcasters at every step along the broadcast chain."

Each of the three main brands is receiving a new logo and is being united under the group name ‘WorldCast Systems’.

Group president Bruno Rost (pictured) commented: "The new ‘WorldCast Systems’ name reflects our ability to supply complete turnkey broadcast systems to customers worldwide and our new image and branding reflects our professional, unified approach to the market. WorldCast Systems is a dynamic new force in the international broadcast market. We can harness the collective expertise and extensive product portfolio of several leading broadcast brands to offer our customers a complete service for their radio and TV installations."

The WorldCast Systems name bears the strapline "deliver > transmit > monitor", outlining the three key areas of competency of the group. APT codecs deliver broadcast-grade audio and video between locations over a variety of different links, Ecreso transmitters offer professional and efficient distribution of radio and TV terrestrial signals, and the Audemat range provides a range of monitoring and measurement tools for a variety of broadcast technologies. The group also offers essential broadcast equipment such as audio processors, RDS encoders and remote facility management.

The launch of the new name and branding follows the acquisition in March this year of the Northern Irish-based company APT codecs, which is said to have "completed the missing link" between studio and transmitter site in the group’s portfolio.

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