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Arbiter Group to launch its own trade show

test 1 May 2007

UK: MI and pro-audio distributor Arbiter Group has revealed plans for its own trade event to take place this summer. The AMF (Arbiter Music Fair) will be held at the De Vere Belfry in North Warwickshire on July 8th and 9th and is likely to be the occasion for some surprise announcements from the long-established company, reports David Davies.

Subtitled ‘Back To The Future’, the event is set to highlight the heritage behind Arbiter’s extensive range of drums, percussion and music technology brands, and signpost the way ahead in terms of new product developments.

“We are investing heavily to make this the industry event of the year,” says managing director Andrew Landesberg (pictured). “There will be a number of major product launches from among our existing lines, and a few surprises, including the reintroduction of some very famous names.”

Indeed, there are to said to be “rumours of a return to the guitar and amplifier marketplace” for the group, which represents drum head manufacturer Remo, CB Percussion, Native Instruments, Steinberg and Echo Audio, among many other brands.

The launch of AMF follows an eventful few months for Arbiter. The group has added XLN – a new Swedish software development company whose first product is entitled ‘Addictive Drums’ – to its portfolio of music technology brands, and introduced Steinberg’s single-interface music production suite, ‘Sequel’, into the UK market.

Additionally, Arbiter is said to be in the early stages of planning a major London DJ event to mark the introduction of Native Instruments’ Traktor Scratch hardware/software DJ solution.

“We also received four distributor awards in Frankfurt,” says Arbiter marketing manager Nick Sharples. “It’s another indication of Arbiter’s return to rude health.”

Web » www.arbiter.co.uk

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