News Installation

A Coventry calling for Soundcraft, as analogue sales stay firm

test 27 January 2009

UK: Three Soundcraft consoles have been installed at City College Coventry’s new creative/IT school, reports David Davies. Three identically-specified broadcast studios in the Creative Technologies section at the new Swanswell Centre have been equipped with Soundcraft Series 10 mixing consoles, which will be used for training sessions and the production of the college’s Synergy FM radio station.

In addition, four project studios have been fitted with Soundcraft Ghost analogue recording consoles. All installation work was carried out by Total Audio Solutions, which – according to Mick Dabrowski, head of the college’s music, multimedia and computing sections – “beat everyone else’s prices hands down”.

Dabrowski has used a variety of Soundcraft desks down the years, including the 1600 and 2400 series consoles. At the suggestion of TAS’ managing director, Peter Knowles, he opted to upgrade the college’s Soundcraft Series 5 desks to the more sophisticated Series 10s. The Series 10 is a fully modular on-air mixing console, designed to offer total operational flexibility and a wide choice of input frames, comprising Mono, Stereo, Telco and Source Select Modules.

“These [consoles] are perfect for learning purposes and have had a very positive impact,” commented Dabrowski.

Meanwhile, the school’s four project studios – which share two large performance spaces – have all been equipped with identically-configured, 24-input Soundcraft Ghost consoles.

“Ghost is the only analogue console that has tape returns – it’s a standard, really, and ideal for developing a basic workflow,” said Knowles.

The installation is framed by a Soundcraft Studer report, released last week, that sales of analogue broadcast mixing consoles remain particularly strong, despite the economic conditions and even the transition to digital.

Sales of the long-established RM100, RM105, Series 10, Series 15 on-air desks and the production-orientated B400, B800 and BB100 desks are as strong as ever, says the company. Recent analogue console sales include those to RAI and Radio Italia in Italy, TRT in Turkey and ERT in Egypt.

Soundcraft Studer has adopted an initiative to make consoles readily available from stock in standard configurations, so helping to reduce delivery times for time-critical installations.

“We found that people are less willing to wait for custom-configured desks nowadays, (which we still do to order) but that most configurations used pretty-well identical modules. So we chose to stock what we consider to be the most popular configurations so that delivery times are minimized,” reports VP of sales, Adrian Curtis.


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